By Tunde Oso
LAGOS — The Japan External Trade Organisation (JETRO) closed its participation at the 2025 Lagos International Trade Fair on a high note, drawing nearly 50,000 visitors to its pavilion over the 10-day event. This marks one of the highest turnouts recorded by any foreign pavilion at the fair this year, highlighting the growing interest in Japanese innovation and culture in Nigeria.
Speaking at Tafawa Balewa Square (TBS), the Trade Commissioner of JETRO Lagos, Mr. Takashi Oku, expressed satisfaction with the response, noting that this year’s exhibition combined technology, investment opportunities, and youth-focused cultural events. The organisation’s efforts were recognised with the Lagos Chamber of Commerce and Industry (LCCI) award for “Excellence in Culture and Trade Promotion.”
“This year marked our 10th appearance at the Lagos International Trade Fair, and it was among our most vibrant,” Oku said. “The introduction of Super Japan, a two-day anime, gaming, and cultural showcase, attracted massive crowds, especially young Nigerians.”
The pavilion featured an expanded lineup of exhibitions, live activities, and new brands. Visitors showed keen interest not only in Japanese cultural products but also in technology, automotive brands, and industrial innovations. Oku highlighted the strong enthusiasm displayed at live events, including concerts and interactive sessions, which added to the pavilion’s appeal.
On the investment front, Oku emphasised Japan’s commitment to Nigeria’s manufacturing sector. Honda and Ajinomoto already operate factories in the country, while Otsuka Pharmaceutical is constructing a facility for Pocari Sweat, a nutritious beverage, expected to be completed next year. He stressed the need for stronger government support, such as subsidies or tax incentives, to encourage more international investment.
Oku also identified sustainability, energy efficiency, and waste management as key areas where Japan can contribute to Nigeria’s development. “Our eco-friendly technologies may have initial costs, but they support long-term efficiency and environmental sustainability,” he said.
Despite economic challenges, including inflation and reduced purchasing power, Oku remained optimistic, noting that Nigerian consumers—especially the youth—showed high interest in Japanese products, entertainment, and culture. He attributed the surge in pavilion visitors partly to the Super Japan event, which included anime, gaming tournaments, cosplay, J-Pop performances, and traditional craft demonstrations.
Looking ahead, Oku said Japan plans to return to the Lagos Trade Fair next year with a stronger presence, aiming to deepen collaboration with the LCCI and continue showcasing Japanese innovation and culture. The successful closing of the pavilion under heavy crowds underscores Nigeria’s growing appetite for international partnerships and cultural exchange.
President Tinubu Highlights Youth Empowerment Through Economic Reforms During Visit from Duke of Edinburgh
By Johnbosco Agbakwuru
ABUJA — President Bola Tinubu has emphasised that ongoing economic reforms in Nigeria are designed to empower the country’s youth, equipping them with skills and opportunities to compete on a global scale. He made this statement while receiving Prince Edward, Duke of Edinburgh, at the State House in Abuja, ahead of the upcoming Duke of Edinburgh’s International Award ceremony in Lagos.
President Tinubu explained that youth empowerment is central to the nation’s economic repositioning, and their active participation in reforms will help steer Nigeria toward sustainable growth. “The reforms are about growth and prosperity for the nation,” he said. “We are focused on education, skill development, and creating opportunities that ensure no young person is left behind.”
The President highlighted initiatives such as the special education loan fund, which supports students from admission through graduation, helping reduce poverty through education. He also pointed to infrastructural projects, including fibre optics expansion, aimed at increasing access and participation for young Nigerians in the country’s development.
Addressing security and crime concerns, President Tinubu acknowledged ongoing efforts and collaborations with humanitarian agencies to alleviate the effects of terrorism and enhance community resilience.
Minister of Finance and Coordinating Minister of the Economy, Wale Edun, noted that Nigeria’s median age is 17, underlining the importance of youth-focused reforms. He said the government’s policies are structured to create opportunities for skill development, participation, and growth.
Prince Edward praised the Nigerian government’s reforms, noting that they had received international recognition. He highlighted the role of young people in national development and revealed that 320 Nigerian youths will be celebrated for their skills, talents, and achievements during the Duke of Edinburgh’s International Award events in Lagos.
The Duke also commended the Minister of Finance for championing youth initiatives and highlighted the global significance of the award program. The Duke of Edinburgh’s International Award is a non-formal educational framework that empowers young people worldwide through skills development, resilience training, and community service, delivered through schools and youth organisations.
With the award ceremony set to showcase Nigeria’s emerging talents, the visit reinforces the government’s commitment to youth inclusion, skill-building, and long-term national prosperity.