Pepsi has officially locked in one of the biggest moments of Detty December 2025, announcing global Afrobeats icon Wizkid as the headliner for the GOAT (Greatest of All Time) Experience Concert, scheduled to take place in Lagos on December 28. It’s a power move, plain and simple—music, culture, and street energy colliding right where they belong.
The concert is a major pillar of Pepsi’s #BabaForTheStreetz December 2025 campaign, a celebration built around the sound, style, and unstoppable vibe that define Nigeria’s end-of-year season. Detty December isn’t just a calendar event anymore; it’s a cultural export, and Pepsi is once again positioning itself at the center of that movement.
For years, Pepsi has played the long game in Nigeria’s entertainment space—backing iconic concerts, championing youth culture, and amplifying moments that actually matter to the streets. This latest announcement reinforces that legacy. The brand isn’t chasing relevance; it’s maintaining it, staying plugged into the pulse of the people who drive pop culture forward.
Wizkid’s return to Lagos for the GOAT Experience Concert is already being tipped as one of the season’s defining highlights. As one of Nigeria’s most influential music exports, his presence brings global weight, hometown pride, and a catalog of hits that have shaped Afrobeats on the world stage. Expect a crowd packed with music lovers, creatives, and culture heads ready for a night that mirrors Nigeria’s global musical dominance.
As December 28 draws closer, anticipation continues to build, and the GOAT Experience Concert stands as more than just a show—it’s a statement. Pepsi is once again aligning itself with the sound of the streets, the energy of the youth, and the rhythm of a country that knows how to turn music into a movement. One night, one stage, one Lagos—Detty December just got louder.