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The lawsuit comes amid increased scrutiny over platform features like auto-play that deliver endless content to users.
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Texas Attorney General Ken Paxton accused the streaming giant of "spying" on citizens saying it "records and monetises billions" of pieces of information about how users behave on the platform, despite suggesting otherwise.
"Every interaction on the platform became a data point revealing information about the user," his office said.
Netflix has rejected the claims and says it will challenge them in court, according to a statement shared with Reuters.
"Respectfully to the great state of Texas and Attorney General Paxton, this lawsuit lacks merit and is based on inaccurate and distorted information," a Netflix spokesperson told the news agency.
"Netflix takes our members' privacy seriously and complies with privacy and data protection laws everywhere we operate."
"When you watch Netflix, Netflix watches you," says the complaint filed on Monday by Texas' top prosecutor.
According to the filing, the streaming company championed itself as unlike other big tech firms in how it processed data and advertised to users.
It quotes the company's former boss Reed Hastings as having said in 2019 and 2020 that it did not and would not collect or monetise user data, such as to sell ads.
But the filing says Netflix used a combination of "addictive" design features, like auto-playing content, and extensive "logging" of user activity to keep people on the site.
Among billions of technical events it recorded were what users would click and linger on, and for how long, the filing adds.
In 2022, it says, the company also began "leveraging the mountains of data it quietly extracted from the children and families it kept fixated on their screen" - sharing this with commercial data brokers to help raise billions of dollars in revenue.
"In short, Netflix sold subscriptions to its programming as an escape from Big Tech sur
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