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The move is backed by the right-wing Swiss People's Party, which says the current fee is unjustified because of the high cost of living.
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The fee for the Swiss Broadcasting Corporation has already been cut in recent years but currently costs 335 Swiss francs (£320; $435) per household a year. That is higher than in neighbouring Germany (£190) and Austria (£160).
If the proposal is passed, the Swiss fee would decrease to 200 francs (£190; $260), annually, and businesses would be exempt.
The move is backed by the right-wing Swiss People's Party, which argues the current cost is unjustified when Swiss citizens are struggling with the cost of living crisis.
The party also questions SBC's efficiency. "In the 21st Century, programmes can be produced much more cheaply than 30 or 40 years ago," People's Party member of parliament Manfred Bühler told Swiss media. "Two hundred francs really is enough."
With younger people in particular turning to streaming companies, early opinion polls pointed to a close vote, with many Swiss asking whether their national broadcaster needs to do as much as it does.
But opponents of the move say much of the licence fee goes on ensuring all four Swiss languages - German, French, Italian and Romantsch - are represented.
All four have their own radio and television channels, and each broadcasts national and local news daily.
Fabian Molina, member of parliament for the Social Democrats, fears cuts to the licence fee would undermine Switzerland's "national cohesion", where all regions and linguistic communities are supposed to be treated equally.
He also worries about the impact on SBC's coverage of foreign news. The broadcaster maintains correspondents in the US, Russia, China, the Middle East and Latin America, as well as in Brussels, Berlin, Paris, Rome and London.
"As a neutral country we have a unique perspective on the world, and only our correspondents can bring that back home to people," Molina said.
The SBC has warned of hundreds of job
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