In a move that has stirred both excitement and controversy, former U.S. President Donald Trump’s eldest granddaughter, Kai Trump, has officially launched her own clothing brand — and she did it from the iconic grounds of the White House.
The 18-year-old daughter of Donald Trump Jr. unveiled her fashion line on Thursday, showcasing sweatshirts priced at $130 each. The plain crew-neck designs are stamped with her initials on the chest and her signature embroidered along the cuff.
Promotional photos of the collection quickly circulated online, drawing attention not only to the youthful entrepreneur’s new venture but also to the fact that they were shot at the White House.
Kai Makes Public Debut Beside Trump
On Friday, Kai appeared alongside her grandfather outside the White House as he addressed reporters. Wearing one of her branded sweatshirts, she stood near the 79-year-old Republican leader while he fielded questions from the press.
“This is Kai, by the way,” Trump told reporters, proudly introducing his granddaughter. Kai previously made headlines when she gave a short speech at the Republican National Convention last year, marking her first significant appearance on the political stage.
Following the press interaction, the pair, who both share a passion for golf, boarded a helicopter together en route to the Ryder Cup competition.
Young Entrepreneur With Big Plans
Kai, the eldest of the Trump grandchildren, is expected to join the University of Miami’s golf team next year. Her decision to venture into fashion reflects a growing entrepreneurial streak within the Trump family, known for weaving business ventures into public and political life.
Her clothing line’s launch was announced through her social media platforms, where she shared glimpses of the designs and the vision behind the brand.
Family Connections and Controversy
The announcement comes as the Trump family continues to face scrutiny over how its name and influence are used. Unlike past U.S. presidents, Donald Trump has been repeatedly accused of leveraging his position to boost family businesses, from real estate to branded merchandise and even cryptocurrencies.
Adding to the intrigue is Kai’s family background. Her parents are divorced, and her mother has made headlines of her own due to her reported relationship with golf legend Tiger Woods.
A New Chapter for the Trump Legacy
While it remains to be seen how Kai’s brand will perform in the competitive fashion market, its launch from one of the most politically symbolic locations in the world has already sparked debate. To supporters, it represents the next generation of the Trump family stepping into business leadership. To critics, it is yet another example of the blurring lines between politics, personal branding, and profit.